Breaking News
Loading...
Friday, May 25, 2012

Info Post
Getty Images sure have a lot of stock photos. Brazilian ad agency AlmapBBDO created this amazing promotional video by using 873 of them, carefully picked and arranged into a video, 15-a-second, to tell an amazing story.

Copywriter Sophie Schoenburg and art director Marcus Kotlhar worked 6 months researching images, improving the script and building each scene so they would not only be understood, but would also touch viewers. Sometimes, for example, a scene would look perfect on paper, but the images chosen to depict it were not sufficient or did not perfectly match up to offer the right movement and sense. And hence the research had to be restarted. The film was directed by Cisma, via Paranoid BR, along with Marcos Kotlhar, the art director at the agency.
via

0 comments:

Post a Comment