It's the future: Urine-controlled video games installed in London bar:
Going to the loo has never been more fun, after the world's first urine-controlled video game is installed in a London bar. Visitors at the The Exhibit Bar in Balham can play one of three games every time they use a urinal.
The video game has been trialled in a bar in Cambridge since mid-July and it has proved to be both popular and profitable. One of the game's co-founders, Gordon MacSween, was not sure how the public would react to the game initially. But as soon he saw the game on trial at a bar in Cambridge he knew he was on to something good.
The game was designed to create a valuable media opportunity from the 55 seconds the average male spends while he pees just staring at a blank wall. There is an advert played before and after the game promoting a drink you can buy at the bar
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