Segway company owner dies in a Segway related incident

From BBC News:

The millionaire owner of the Segway company has died after falling from cliffs while riding one of his firm's motorised scooters.

Jimi Heselden, 62, crashed into the River Wharfe while riding the vehicle round his estate in Thorp Arch, Boston Spa, West Yorkshire, on Sunday.

He was pronounced dead at the scene. The scooter was found in the water.